Simon Fort - CEO, Option 2, Inc.

With 10 years of casino experience in casino personnel training and casino marketing and more specifically casino loyalty programs, I am more than ever convinced that any casino not taking advantage of their patron data is missing out on the "golden egg". Casino direct mail programs, creating casino loyalty programs through 1:1 (one-to-one) database marketing is my specialty. I had always understood the need for direct mail, but until I unlocked the casino patron data, I never really knew the true power of a casino loyalty program. Now, with variable data printing, the magic of print and data come to life in the form of big returns to my clients.

Five years ago, while still an employee, I rolled out a Casino Rewards Program. That's when I found out just how powerful direct one-to-one marketing is. It worked so well that our biggest concern was "how will we top this next year!"

I then decided that if a Casino Player Reward Program can work with one casino, it can work for just about any casino with a patron database. That was the birth of Option 2. Millions of additional dollars in coin-in have since flowed into hoppers. My enthusiasm continues to grow for 1:1 marketing, and we continue find additional ways to grow your business.

I wouldn't have started Option 2 if I didn't think this was one of, if not THE best way to increase a casino's bottom line. If you are not sure this type of casino marketing suits your casino, why not sign up for the O2 Newsletter. You can find out more about Casino Player Reward Programs, Casino Database Marketing and Casino Marketing in general without having to make a commitment and it doesn't cost you a dime.