Are You Missing Out on Millions of Dollars in Coin-in?

Finally! Something to get excited about in Casino Marketing! A sure fire way to make certain your customer comes back to YOUR casino. You know they have been sneaking out on you, going over to that "other place" late at night. You can tell just by the guilty look on their faces when you ask where they’ve been. Launch the program your competition doesn’t want you to know about . . .

Customer loyalty is the key to your casino's long term success. As we all know, it takes 5 times the amount of time and money to capture a new customer than it does to retain the customers you already have. So, if you aren't continually and effectively marketing to your current customer base, what are they going to do? Go to your competition!

At your fingertips is the most effective tool known for retaining and enhancing the relationship you have with your customers. That's right, at your fingertips. Your computer holds the key to growing profits. By using the data within your player tracking system, you can boost your profits by 5, 10 even 15 percent . . . immediately.

If you're not using your player tracking system to actively market to your player, you are letting cash slip away.

I’m sure you have heard of CRM, Customer Relationship Management. Some call it Customer Loyalty Programs. Whatever you call it, CRM is a special process of matching information about your customer with marketing offers designed to make your customer want to come back to your business time and time again. Isn't that what we all want?

CRM is being used all over the business world. Supermarkets, airlines, bookstores, computer retailers, banks, office supply stores, and even coffee shops. All have special CRM programs which collect specific data about their customer’s demographics and spending habits, likes and dislikes.

Do you know your customer's lifetime worth? Are you sending the same offers to all your customers no matter what their value? Isn't the customer who spends $500 dollars each visit worth much more than the one who spends only $5? Knowing how much your customer spends, how often and what type of play is the key to unlocking the vault to great returns. Once you know the value of each customer and their interests, creating perceived valuable offers will bring your customers back to your casino again and again. CRM is true one-to-one marketing.

Companies across the globe and people from small business owners to major corporations are all implementing CRM marketing strategies to gain and retain market share. Are you?

Luckily, if you have a player tracking system, you have the information you need to start a Player Reward Program and immediately see big gains in coin-in.

I know what you're thinking . . . how do I know if my casino will make money and how much will it cost? At the end of this page is an amazing limited time offer. A risk free offer that costs you nothing and has a value of over $2,200. You can go straight to the offer, but here's a few more things I want you to know.

"Simon took our existing data and turned it into measurable cash. We realized a 10% increase with our very conservative first month and have realized subsequent increases as great as 24.8%"

Linda Thein
Marketing Director
Yavapai and Bucky's Casino
Full testimonial

Casino Database Marketing is taking off. Being in the industry, you know there are companies now rolling out huge software programs to integrate with your slot accouting system. Casino Marketing companies are even developing their own software to compete in the Casino Database Marketing arena. These programs are huge investments for you and big profit makers for those selling you the software.

Here's the thing, every casino direct mail and casino loyalty program I've developed has been with software you can buy for under $500. You probably already have it installed on your computer. Common, everyday software that makes your casino huge returns. Why spend hundreds of thousands of dollars when some training and some everyday software can make your casino as much, or more, in coin-in?

If you are ready to launch casino profits with a casino marketing program that will knock both your customers' socks off and make the Board of Directors grin from ear to ear, then give me a call. I'm Simon Fort, CEO of Option 2, Inc. I've been creating money-making casino reward programs for the last 5 years and I will do it for you, as well.

If you are still not convinced that our casino player rewards programs will make you money, then I have a special limited time offer for you.

With every client we take on, we do a Casino Loyalty Program Pro Forma. The Pro Forma is a snapshot of the anticipated profit and cost for rolling out a casino loyalty program. Usually, I do this once Option 2 has been contracted. I am offering YOU this one time opportunity worth $2,200 . . .For Free!
I will personally put together your Casino Loyalty Program Pro Forma which shows how much your casino is estimated to make after rolling out our Casino Loyalty Program. This report is based on the extraordinary profits other casinos have witnessed. I think that you will see that you'll be reaping huge returns immediately.

How can I make this offer? I am so sure that when you see the potential of an Option 2 Casino Loyalty Program you'll want to start one immediately. What do you have to lose?

There is no obligation once you receive your pro forma. When I say no obligation I mean it. This pro forma costs you nothing. I will say this however; there are a few minor requirements for receiving your pro forma:

1) You must be a casino Marketing Director or Casino General Manager with the ability to make advertising and marketing purchasing decisions for your casino.

2) If you are working with an advertising agency who has the purchasing authority for your casino we will gladly work with them. We will still require that the Casino Marketing Director or the Casino's General Manager make the initial contact.

3) You must want to make your casino a huge amount of money. This might sound gimmicky. . . believe me, it's not. When your casino makes the kind of money a Player Reward Program generates you'll need to be ready for it. It requires that your casino can take on the extra business.

4) PLEASE READ ALL OF THIS. We will contact you so that we can take the necessary steps for you to provide customer data to Option 2, Inc. As we are sensitive to confidentiality, we will instruct your data person (or IT person) how to extract the information. Then, we will have them remove all the customer contact info including name and address before we receive your list. We never know who your customers are, just their value to you. We can then obtain an estimate of how much your casino will profit from a Player Reward Program without exposing who your customers are. We also sign a non-disclosure contract for you to have on file.

Option 2, Inc., will only extend this offer until January 31, 2009.

Simon . . . I want to take advantage of your extraordinary offer. How do I get started?